The platform is rolling out a updated setting that permits them to reduce the volume of AI-made media appearing in their streams. This initiative comes as the company revealed that it currently hosts over 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale rollout. This shift comes amid a increase in content created by AI, spurred by emerging content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the fastest-growing video streams on a competing service only show content made by AI. A large amount of this material is considered “AI slop”, a term for inferior, mass-produced content that is frequently absurd or dreamlike.
Our research shows that a lot of users appreciate content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the option to see more or less of that, according to their own choices,” commented a spokesperson.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its app tagged as AI-generated. Overall, more than 100 million videos are added to the app each day, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Users will be in a position to limit or boost the level of artificial media they view by opening the topic control feature in the application and choosing the AI content topic. Other topics that are already be adjusted under the filter include current affairs, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies require creators to identify “realistic” AI-generated content, and it prohibits harmful fake videos of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.
Additionally, the platform will from now on attach an “AI-made” label to content produced via its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This measure is intended to deter users from trying to evade the tagging system.
Responsible AI Funding
The platform is also launching a $2 million AI literacy fund for experts and institutions to produce educational content about responsible artificial intelligence. This initiative will assist educational bodies dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during controversy over proposals to lay off hundreds of review team members in the UK. TikTok is planning to reduce 439 jobs in its content moderation division in London, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A company official stated that staff-based oversight would remain essential, but automated tools can shield workers by filtering out the most harmful content before it is viewed by people. TikTok stated a notable drop in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”
